Behaviour Interactive acquires Fly Studio

Fly 1920x1080 Shared Screen

This is a press release from Behaviour Interactive in its entirety without modification:

MONTREAL, March 14, 2024 – Behaviour Interactive is pleased to announce the acquisition of Fly Studio, an award-winning Montreal-based content and multimedia experience design and production company. This decision consolidates the position of Behaviour, an internationally renowned video game developer, in the growing market for immersive and interactive experiences (LBE).

Founded in Montreal in 1996, Fly Studio has designed and developed multimedia experiences around the world in partnership with Cirque du Soleil, Jamestown, Moment Factory, Neon Global, People Creative and many others. The 25-person Fly team will join forces with the Behaviour team to create innovative immersive experiences that incorporate video game technologies.
The addition of the Fly team will allow Behaviour to seize new business opportunities and enter new markets, particularly in the growing BSLB sector.

Fly 1200x675 Bow Shared Screen

Client services are a pillar of Behaviour’s business. Since the 1990s, Behaviour has established itself as a global leader in co-development and end-to-end development services, collaborating with the biggest brands in the video game and entertainment industry, including Microsoft, Sony, EA, Warner Bros. Discovery and Take-Two. “Fly Studio is an important player in Montreal’s world-renowned multimedia entertainment ecosystem, and we are always on the lookout for innovative expansion opportunities,” said Wayne Meazza, Executive Vice President of Behaviour’s Services Business Unit. “I am thrilled to add Fly’s talented team to our growing division and am confident that they will soon become an integral part of Behaviour.”

Behaviour and Fly Studio already have a very good relationship, having worked together on several virtual and LBE projects in recent years, including the 2021 virtual New Year’s Eve celebration in Times Square and the Concrete Jungle AR app, both developed for Jamestown. These projects have allowed Behaviour to see first-hand the technical depth and artistic vision of Fly’s talented team of professionals. “At Behaviour, we see a lot of potential in the immersive and interactive experiences market and we are confident that the acquisition of Fly Studio will consolidate our position in the market and allow us to carry out large-scale innovative projects,” said Dominique Lebel, Senior Vice President – Business Development, Immersive Experiences at Behaviour.

“Behaviour is one of the pioneers of the interactive entertainment industry in Canada and we have long admired their work,” said Jean-François Talbot, President and Executive Producer of Fly Studio. “Joining the Behaviour team as colleagues is a truly exciting opportunity for everyone at Fly.”

About Behaviour Interactive

Behaviour Interactive is Canada’s largest game studio with nearly 1,300 employees worldwide. Behaviour is best known for its flagship franchise, Dead by Daylight™, the multiplayer survival horror game, which now has 60 million players worldwide and is streamed across multiple platforms. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many leaders in the gaming industry, including Microsoft, Sony, EA, Warner Bros. Discovery and Take-Two, among many others. Over the past 30 years, Behaviour has developed an unrivalled and award-winning culture. The company was named one of the Best Places to Work in Canada by, and received the Enterprise Fast 15 and Best Managed Company awards from Deloitte Canada. Headquartered in Montreal, Behaviour has expanded its presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the UK (Behaviour UK – North and Behaviour UK-South) and the Netherlands (Behaviour Rotterdam).
For more information, visit .”

BHVR x Fly Studio Shared Screen

All images in this article were provided by Behaviour Interactive for illustrative purposes.

About Marc Shakour

Former video game programmer, columnist, teacher, competitor ... Marc has always been very familiar with the world and industry of video games. He decided to help neophytes about it, to discover new universes, worlds and fantastic creatures.

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