{"id":30945,"date":"2025-07-07T11:34:37","date_gmt":"2025-07-07T15:34:37","guid":{"rendered":"https:\/\/ecranpartage.ca\/marketing-101-course-understanding-video-game-media"},"modified":"2025-07-07T14:08:08","modified_gmt":"2025-07-07T18:08:08","slug":"marketing-101-course-understanding-video-game-media","status":"publish","type":"post","link":"https:\/\/ecranpartage.ca\/en\/marketing-101-course-understanding-video-game-media","title":{"rendered":"Marketing 101 Course &#8211; Understanding Video Game Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Learn the basics of video game launch marketing by understanding how media works.<br\/>Avoid the pitfalls by better understanding what they are trying to sell you and save months of research and trouble.<\/p>\n\n<h2 class=\"wp-block-heading\">Table of Contents<\/h2>\n\n<p class=\"wp-block-paragraph\">What is a video game medium?<br\/>What is an influencer?<br\/>How does a media outlet work?<br\/>The different media<br\/>PR firms<br\/>How do you get media attention?<br\/>What is a good press release?<br\/>Press kits<br\/>Behaviours to avoid with the media<br\/>Marketing tools<br\/>Embargoes<br\/>You&#8217;re no longer a programmer!<br\/>Common mistakes during game launches<br\/>Don&#8217;t build your castle in someone else&#8217;s kingdom<br\/>Soft Launch<br\/>Crowdfunding<br\/>Master the scope<br\/>Don&#8217;t play the game of your dreams<br\/>My game has tanked, what should I do?<\/p>\n\n<h2 class=\"wp-block-heading\">Contents<\/h2>\n\n<p class=\"wp-block-paragraph\">The Marketing 101 course includes a course video of about 2 hours in *.mp4 format and the associated Powerpoint presentation in *.pptx format.<\/p>\n\n<p class=\"wp-block-paragraph\">Course available in French only.  <\/p>\n\n<p class=\"wp-block-paragraph\">Price: 35 CAD.<\/p>\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.paypal.com\/ncp\/payment\/RZ2RHBQ3W94A8\" target=\"_blank\" rel=\"noopener\">Buy the course on VOD<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">The content will be sent to the email address of your Paypal account.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the basics of video game launch marketing by understanding how media works.Avoid the pitfalls by better understanding what they are trying to sell you and save months of research &hellip; <\/p>\n","protected":false},"author":18,"featured_media":30942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[573,491,2010,465,488],"tags":[2811],"class_list":["post-30945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-en","category-in-the-news","category-posts","category-sections-en","category-understand-video-games","tag-understanding-video-game-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/posts\/30945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/comments?post=30945"}],"version-history":[{"count":2,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/posts\/30945\/revisions"}],"predecessor-version":[{"id":30948,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/posts\/30945\/revisions\/30948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/media\/30942"}],"wp:attachment":[{"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/media?parent=30945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/categories?post=30945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecranpartage.ca\/en\/wp-json\/wp\/v2\/tags?post=30945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}