Learn the basics of video game launch marketing by understanding how media works.
Avoid the pitfalls by better understanding what they are trying to sell you and save months of research and trouble.
Table of Contents
What is a video game medium?
What is an influencer?
How does a media outlet work?
The different media
PR firms
How do you get media attention?
What is a good press release?
Press kits
Behaviours to avoid with the media
Marketing tools
Embargoes
You’re no longer a programmer!
Common mistakes during game launches
Don’t build your castle in someone else’s kingdom
Soft Launch
Crowdfunding
Master the scope
Don’t play the game of your dreams
My game has tanked, what should I do?
Contents
The Marketing 101 course includes a course video of about 2 hours in *.mp4 format and the associated Powerpoint presentation in *.pptx format.
Course available in French only.
Price: 35 CAD.
Buy the course on VOD
The content will be sent to the email address of your Paypal account.
