13 Lessons All Businesses Can Learn from Nintendo (Part 2)

This is the second part of the article. The first part is available here.
On forums, on social networks, we often find the same comments: "Why is Nintendo doing this, doing that?" "Why don't they make the sequel to the game I've wanted for 15 years?"
And yet from the moment we start to see Nintendo's decisions from a business, marketing, or even business point of view, everything can be explained...